Eymus Tarım

Eymus Tarım is an agricultural wholesaler based in Pazar, Rize: it supplies dealers with seeds, fertilisers and crop protection products and provides laboratory analysis and technical consultancy. In 2024 we designed the brand's logo, set out its corporate identity in a guideline document and built its B2B website for dealers.

A wholesaler that works with dealers had to look the same everywhere, from a sack to a vehicle to the website.

Eymus's customer is not the end consumer but agricultural dealers. The brand reaches them in the field: by vehicle, on the product sack, on signage, on the field team's clothing and on the site where they place orders. Across so many surfaces there had to be one mark, one colour and written rules.

The name is built from two syllables, and the logo from two blocks.

The name Eymus comes from the first syllables of the names of a father and son in the founding family: Ey and Mus. The logo shows these two parts as two red blocks standing side by side. The forward slant of the blocks and letters speaks of movement and progress; the futuristic typeface carries the brand's innovative side. There is one colour: Pantone 185 C red.

A 36-page guideline document writes down every rule, from logo to signage.

The corporate identity guidelines define correct and incorrect uses of the logo, the colour, the typeface and the favicon, then show each application: stationery, flags, mugs and cups, field clothing, ID badge, paper bag, logistics and sales vehicles, product sack, and interior and exterior signage. eymus.com presents the products and services, and dealers connect to the site through their own login.