Anatolia Uygunluk Değerlendirme

Anatolia Conformity Assessment is an independent body in Ankara providing CE and system certification, periodic inspection, non-destructive testing and surveillance services. We designed its logo, business cards and email signatures.

A certification body's logo had to inspire as much trust as the certificate itself.

Anatolia's work is to assess impartially whether products, systems and equipment meet the standards. Industry and public institutions rely on the outcome. The logo had to carry the same seriousness, stay in the mind at a glance and gather a wide range of services, from CE certification to periodic inspection, into a single mark.

The idea: a circle that embraces the whole, with an A rising at its centre.

The A is more than the brand's initial; it is a point of reference. Its clear upward geometry speaks of accuracy and transparency, and its peak of conformity criteria and correct measurement. The circle stands for continuity and inclusiveness, an impartial and holistic view, and international validity. Red carries determination and responsibility, navy trust and institutional seriousness.

The result: a mark that stays equally clear from business card to façade.

We delivered the logo in vertical, horizontal and emblem forms, in colour, white and black versions. On the business card the emblem sits large in a pale tint behind the front face, while the red back pairs the logo with the brand's line, "The reference point in reliability". The email signatures follow the same layout.