Acil Konsültan

Acil Konsültan is a Samsun-based platform founded by physicians and lawyers working in health law. It gives physicians and healthcare professionals online consultancy and offers training in health law and emergency medicine. In 2024 we designed the brand's logo and corporate identity and built its website; we have managed the brand ever since.

A brand at the meeting point of two serious fields, medicine and law, had to inspire trust at first glance.

The platform runs on subscription: a physician signs up, follows the courses and receives consultancy. The brand had to be recognised by the same mark on a small app icon, on a course cover and in the site header.

The emblem is the brand's initial: an original, disciplined and intriguing A.

We prepared six directions for the presentation. In the chosen one the emblem is a single letter. Its parts carry no separate meaning; the aim was not to find a symbol but to draw an original, disciplined and intriguing A. Next to it stands the name ACİL KONSÜLTAN in wide, plain capitals. The colours are red and dark navy.

The logo, the site and the subscription visuals speak the same language.

Horizontal and vertical layouts of the logo were prepared, with versions for white, red and navy backgrounds. The website brings courses, subscription plans and a content library under one roof and works with the same layout on desktop and phone. Colour-coded visuals for each subscription tier, a campaign badge and social media posts were produced with the same identity.