BeePlan

BeePlan is an Istanbul-based fleet leasing brand that provides companies with long-term vehicle leasing. In 2022 we designed the brand's logo and corporate identity.

The logo had to speak for both the brand's name and its business.

The name comes from the English word “bee”. The business is on the road: company vehicle fleets. A single mark had to carry both, and stay equally clear on a proposal folder and on a business card.

The emblem came from a bee's open wings.

We stylised the pattern of a bee's wing and the wings in their open position: two wings of three stripes each, on either side of a central axis. The stripes have a second reason: they stand for the road the fleet's vehicles travel. Next to the emblem sits a plain BeePlan wordmark in upper and lower case.

The identity is built on two colours: orange and black.

Vertical and horizontal layouts of the logo were prepared, with versions for orange, black and white backgrounds. The corporate identity consists of a pocket folder, letterhead, DL envelope, business card and e-mail signature. All of them share the same orange strip along the bottom edge and the brand's slogan, “Bir Planınız Var” (“You have a plan”).