EZY Construction

EZY Global Construction is a construction firm headquartered in Çerkezköy, Tekirdağ, with an office in Rotterdam. We designed its logo, its corporate identity, its construction-site billboards and its site hoarding.

A construction brand had to read just as clearly on a business card as on a hundred-metre site hoarding.

The EZY name reaches people at very different scales: on an 85-millimetre business card, on a six-metre billboard and on a hoarding that encloses a construction site with four 100-metre sides. The logo had to hold up at every scale and tie its two uses, EZY Global Construction and EZY Global Project, into one family.

The idea came from a building itself: layers.

The EZY letters are built from two layers. The slanted band at the bottom carries the lower half of the letters like a floor slab, and the upper halves of the E, Z and Y sit on top of it. The logo describes a structure rising floor by floor. Beside the blue emblem stand the grey words GLOBAL CONSTRUCTION and the tagline "beyond easy"; the same structure carries over to the GLOBAL PROJECT version.

The same slanted band repeats in every application, from business card to construction site.

On the business card, letterhead, DL envelope and presentation folder, the slanted band from the logo runs along the bottom edge as a blue strip; the business card is Turkish on the front and English on the back. Six-metre billboards on construction sites announce EZY's work, such as Dalsan's sixth production plant. The 1.2-metre-high hoarding encloses the site on four sides, each 100 metres long, and the 100-metre design fits each side exactly once from start to finish. It uses the same navy and the same slanted dividers.