Polidaş

Polidaş is an industrial brand that has been producing polyethylene tanks, containers and floating systems in Kemalpaşa, İzmir since 1995. We designed its logo in 2018, and since then we have been running its corporate identity, brand positioning, catalogues, trade fair posters and brand management.

A product range reaching from the field to the marina had to read under a single brand.

Polidaş manufactures for very different areas, from spraying tanks to water, food and chemical storage, from textile trolleys to floating docks. Each area has its own buyer. The brand had to speak to each of them separately and still be recognised as Polidaş in all of them.

The aim was to gather the master brand in a single mark and tie the sub-brands to it.

The emblem came from stylising the letters P and D: the red P and the blue D are the same shape turned two ways, and they sit interlocked. The sub-brands share this emblem and the POLİDAŞ signature: Polidaş Marine, İlaçlama Tankları, PoliTank and Spraying Tanks.

One master brand, four sub-brands; all under the same red and blue mark.

The identity is built on red, blue and dark grey. Letterheads, business cards and the labels on the tanks share the same red and blue strip along the bottom edge. The Spraying Tanks product catalogue runs to 60 pages; each tank has its own page with its photograph, colour options and technical drawing. Stand wall posters and invitations were prepared for fairs such as EIMA 2024 and the Dubai International Boat Show 2025. Most recently, the interface of the website that gathers the whole product family under one roof was designed for desktop and mobile.