Ade

Ade is a third-generation family company in İzmir working in winter gardens, pergolas and outdoor architecture. In 2017 we designed the brand's logo and corporate identity, and in 2020 we built the adekisbahcesi.com website. The logo is still in use today.

One brand, five lines of business.

Ade worked in building materials, imported parquet, imported ceramics, aluminium joinery and shading systems. Each line of business had to appear under its own name, yet it had to be clear at first glance that they all belonged to the same company.

The idea: building blocks that make up the brand.

Each of the three red pieces in the emblem stands for a building block, and together they form Ade's identity. Beside them sits a bold, rounded Ade wordmark. The palette has two colours: dark grey and red. The name of each line of business is added to the right of the logo in the same layout.

The result: one system from business card to website.

We designed the letterhead, business card, envelope, presentation folder and invoice with this system. Along the bottom of the letterhead the five lines of business sit side by side. adekisbahcesi.com, which we built in 2020 for the winter garden and pergola products, uses the same logo and red. The logo has been in use unchanged since 2017.