1983 Beyoğlu

Designed for our brand, which brings the pleasure of chocolate and coffee to every location, this logo reflects Beyoğlu's iconic symbols in an artistic way, emphasising the brand's nostalgic and cultural ties.

The logo transformation for the 1983 Beyoğlu brand: completing this transformation across 20 stores and writing the brand standards guide.

A comprehensive logo transformation process was successfully completed — one that respects 1983 Beyoğlu's deep-rooted history while also adapting to contemporary brand dynamics.

As part of this transformation, the new logo and brand identity were fully implemented across the brand's 20 stores, creating a consistent brand perception at every touchpoint.

Following this, a detailed Brand Standards Guide (Brand Book) was prepared and delivered to the brand, to guide all of its communications and applications in the years ahead.

To create a timeless identity by bringing Beyoğlu's historical and cultural heritage together with a contemporary aesthetic sensibility.

Thanks to the prepared Brand Standards Book, logo usage, typography, the colour system, and application principles were clarified.

For 1983 Beyoğlu, a modern, timeless logo transformation referencing the brand's deep-rooted history was successfully carried out.

This project both strengthened the brand's current visibility and built a solid brand infrastructure for its future growth and expansion.

• Logo Design
• Corporate Identity Design
• Brand Management
• Packaging Design
• Print Management

• Social Media Content Design
• Social Media Management
• Advertising Films
• Menu Design
• Menu Board Screen Design
• In-Store Wall Design
• Facade Cladding Design