X Argo Tattoo Studio

We turned the visual language of this original studio, whose walls are covered in street art, into a strong, authentic "tag" format left on the street, rather than a conventional brand.

The biggest challenge on this project was fitting the raw, rule-breaking graffiti spirit dominating the studio's interior into a form that was both scalable and corporately memorable.

Without losing the spontaneous, expressive feel inherent to street art, the brand had to remain clearly legible across every medium — digital platforms, signage, T-shirts, and tattoo stencils. Moving entirely away from the clichéd tattoo-studio symbols frequently seen in the sector (needles, skulls, gothic lettering) to set the studio apart as a modern representative of street culture was also a critical threshold.

Our main goal was to position X ARGO not merely as a tattoo studio, but as a bold lifestyle brand that those embracing street style would feel they belong to.

We aimed to build the brand identity like a seal a street artist leaves on a wall — fast, yet skilful — creating a dynamic, eye-catching, high-energy, rule-defying visual architecture.

The X ARGO logotype was designed with an aggressive, dynamic, organic typography reminiscent of thick marker or paintbrush strokes. This letterform directly reflected street art's raw, unfiltered energy in the brand identity.

The underlined "X" form placed over the name was built as an independent emblem symbolising the studio's rebellious attitude. Recalling target crosshairs or fast "tags" from street culture, this icon became a strong seal recognisable on its own. A sharp contrast was struck by combining the pure white of the brush strokes with a vivid, high-energy red/orange tone in the background. This colour choice visually maximised the brand's provocative, attention-grabbing street style — one that says "I'm here."