The Rove

The Rove is a residential project of two blocks on a 9,680 m² site in Aydınlı, Tuzla, across from Sabiha Gökçen Airport. Sales begin while the building is still rising, so buyers get to know the project through its logo, sales office, catalogue and website. We built all four from one hand, in one language.

A residential project is sold before the building is finished.

All a buyer has is renders, floor plans and a name. Dozens of projects on sale in Tuzla at the same time use the same words: luxury, prestige, exclusivity. The Rove needed a face of its own in that crowd.

The goal was for buyers to meet the same project at every point of contact.

The business card, the flag at the sales office, the catalogue sent over WhatsApp and the website all had to tell the same story. Wherever a buyer started, the second thing they saw had to feel familiar.

The three circles in the logo are the project's three apartment types: 1+1, 2+1 and 3+1.

The circles overlap; homes of different sizes meet in the same courtyard. Navy and gold carry through the whole identity, from business cards to bags, flags and cups. The 31-page digital catalogue can be browsed on a phone through 134 internal links, and every apartment measurement is taken directly from the floor plans. therovetuzla.com is live in Turkish and English.