A logo allows customers to relate to a brand and create a meaning about the product that brand represents. This situation causes an increase in the sales of products or brands that have a meaning in the competitive environment. After all, logos are the visualization of a brand and are an important reason why brands gain reputation by customers. Because logos are the symbols that most easily express the brand identity. It is a way of expressing not only a product, but all products / brands of a company with a symbol in terms of corporate identity. The logo is the first step in the creation of a brand. It represents the face of the company from the outside. When the logo design is shaped by professional hands, it does not remain just a symbol. It also describes the existence of an institutionalized company that provides quality goods and services for its customer portfolio, providing high reliability and professional service.
The Value of the Logo in Marketing
When the logo is well designed, it attracts new customers and creates a great opportunity for them to get to know your brand or product. This is an indication of how effective the logo is in marketing. In addition, it allows you to be included in the field of special interest by keeping it separate from other companies competing in the same market. In other words, this situation brings trust in the brand. By increasing the loyalty of customers to the brand, it provides a permanent place in the market. In fact, it can be understood how important the logo is in marketing. When customer satisfaction occurs, loyalty to the brand is ensured to continue with confidence. From time to time, companies can change their emblem designs by taking into account some changes in their corporate identity. However, from the customer's point of view, sometimes the change made may not be welcomed when brand loyalty is taken into account. Because it takes time for the customer to accept the brand they are used to with a new emblem and to update the emotional bond with the brand. This clearly shows that; The designed symbol is such an effective marketing tool on customers that it makes this brand indispensable. A logo can be used in the market on social media, posters, advertisements, websites, etc. It is the easiest method to create brand loyalty or loyalty, as it can be found everywhere from envelopes to promotional products. With these features, it is understood that the logo is one of the most effective tools in marketing.
While customers generally prefer a product or a service they will receive, they are interested in a brand with a specially designed logo in order to feel a sense of trust. Let's say you have a website and you trade on it. When visitors first log into your website, they will first make a decision about your company based on your logo. For this reason, when the logo is shaped in the hands of academically trained designers, it will leave very positive impressions on the customer about the product or brand. This will increase the interest and selectivity towards the brand/product. When you take a look at the environment you live in; You can see that all companies that have risen to the fore in the market have very well designed logos. From the customer's point of view, the logo also indicates how important the product to be purchased or the service provided is to the seller company. Nowadays, it is observed that companies renew their websites from time to time depending on the developing technology. However, although the websites are renewed, their logos remain constant. In other words, you design a good logo once and you continue to use it for years. The most effective way to continue to maintain your known identity in the market is to have a logo. In other words, the contribution of the logo in marketing is quite large.
Is a Logo Necessary When Designing a Brand?
The designs of the products marketed by the company may change, the methods of promotion and presentation to customers may change, but the only thing that does not change is the logo. Although the techniques and tactics in marketing change, the logo always remains unchanged. To create a brand, there must be a logo, because the brand to be created can only be built on the logo. It is not right to go on the market as a company without a logo. Because you have to build the brands of your products on something that impresses the customers and then makes them binding. May it always be preferable in remembering and selectivity. As a design agency, we continue to provide successful services in logo design that will match your products or brands and enable you to increase your market share. Contact us to implement your logo design with a trained and experienced team.
İn order to take advantage of the commercial importance of Logo Design and contact us to realize successful sales. Let's design a meaningful, effective and permanent logo that will represent your company and brands.