What is Corporate Identity Design
What is Brand Design
10 November 2021
What is corporate identity design?
Corporate Identity Design, for an institution to continue and grow in a safe and effective way in the sector in which it operates; It is the most effective way of reflecting its power and reliability in the sector. Corporate identity design; The logo to be created for the institution gains a meaning with the brands and content information that will define the institution correctly, the colors to be used to express them and the font to be chosen. Having an impressive visuality of the corporate identity ensures that the most effective messages are given about the reliability of the institution and its professionalism in the sector. It not only appeals to the eyes, but also gives the opportunity to appeal to the customer's spirits. Your brand identity, on the other hand, is one of the most important elements of corporate identity that distinguishes you from other companies in the sector and determines your easy perception by your customers.
Corporate Identity and Logo
One of the most important elements reflecting the Corporate Identity is the corporate logo. A logo designed with visuality and colors consisting of text, graphics or a combination of both, which will define the business and activity area of the institution; It is one of the most effective elements of corporate identity that ensures that it is perceived and remembered by customers. In addition to its simplicity, writing techniques and visuality are an element that affects the permanence of the logo.
Visual Approach to Corporate Identity
The most positive effect of is transformed the Corporate Identity into visuality is that it provides recognizability and memorability for the institution. This should take place not only on the logo or brand identity, but also in the corporate identity guides used in the institution. (business cards, letterhead and envelopes, invoices and documents, folders, personnel and vehicle cards, flags and pennants, signs, presentation templates, files, folder backs, promotions, printed papers related to business processes, desktop identities, on-board applications, etc., ) Corporate identity practices should also be reflected on the personnel of the institution and all the furniture and decorations in the working environment.
Corporate Identity and Employee Satisfaction:
One of the most important components of the Corporate Identity is the loyalty and satisfaction of the employees of the institution. The more the employees internalize the spirit of corporate identity and reflect it to the outside, the higher the prestige and acceptability of the institution. Behaviors of the employees of the institution inside or outside the institution perceives by the individuals in the social environment; and this situation may cause them to make an assessment of the corporate identity of the institution. For this reason, the face and behavior of the employees of the institution is always one of the most important factors in the recognition and acceptance of the corporate identity.
What is Corporate Identity Design in the Media?
The media has a privileged importance and priority in reflecting the corporate identity to the outside and reaching large masses. The developments in technology and mass communication tools and software allow the corporate identity to be delivered to large masses rapidly through the media. In addition, measures should be taken to facilitate access to the institution with the quality of the productions and products in the field of activity of both the brand and the institution to be made through the media. For this reason, it is imperative to use the media effectively for the dissemination and promotion of corporate identity. Offer the opportunity for customers to contact you easily or even free of charge in catalog design. You should know that; A good catalog can only be formed in the hands of a professional designer with creative ideas.
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