The Importance of Corporate Identity in Branding

What is corporate identity design? In order for an institution to maintain and grow in a safe and effective manner in the sector in which it operates; It is the most effective way of reflecting its power and reliability in the sector. Corporate identity design; created for the institution logoIt gains meaning with the content information that will define the brands and the institution correctly, the colors to be used to express them and the font to be chosen. Having an impressive visuality of corporate identity design ensures that the most effective messages are given about the reliability of the institution and its professionalism in the sector. It not only appeals to the eyes, but also gives the opportunity to appeal to the souls of the customers. Your brand identity, on the other hand, is one of the most important elements of corporate identity that distinguishes you from other companies in the sector and determines your easy perception by your customers.

what is corporate identity design

Company Identity and Branding

One of the most important elements reflecting institutionalism is logoStop. It is designed with visuality and colors consisting of text, graphics or a combination of both, which will define the business and field of activity of the institution. logo; It is one of the most effective elements of brand identity being perceived and remembered by customers. In addition to its simplicity, writing techniques and visuality are an element that affects the permanence of the logo.

Visuality is the most important element of an institution's recognizability and memorability criteria. It's just, logo or brand identity, but also to the brand identity guide used in the company (business cards, letterhead and envelopes, invoices and documents folders, personnel and vehicle cards, flags and pennants, signs, presentation templates, files, folder backs, promotions, business processes related printed papers, desktop identities, on-board applications, etc.), as well as the reality of the institution (decorations for employees and work departments).

what is corporate identity design

Corporate Identity and Employee Satisfaction

One of the most important components of the identity of the company is the loyalty and satisfaction of the employees of the institution. The more the employees internalize the spirit of the company and reflect it to the outside, the higher the prestige and acceptability of the company. Whether they are interested in the field of activity of the institution in the sector or not even related to the activities of the institution in the sector, individuals in the social environment can have information about the corporate identity by evaluating the employees of the institution through their internal and external behaviors. For this reason, the face and behavior of the employees of the institution is always one of the most important factors in the recognition and acceptance of the corporate identity.

What is Corporate Identity Design in the Media?

The media has a privileged importance and priority in reflecting the corporate identity to the outside and reaching large masses. Developments in technology and mass media tools and software allow the rapid delivery of corporate identity to large masses through the media. In addition, measures should be taken to facilitate access to the institution with the productions and qualities of the products and products in the field of activity of both the brand and the institution through the media. For this reason, it is imperative to use the media effectively in order to spread and promote corporate identity.

Offer customers the opportunity to communicate with you easily and even free of charge in catalog design. You should know that; A good catalog can only be shaped by a professional designer with creative ideas.


Contact us to realize successful branding with our professional corporate identity design works.