Corporate Identity Design, for an institution to continue and grow in a safe and effective way in the sector in which it operates; It is the most effective way of reflecting its power and reliability in the sector. Corporate identity design; The logo to be created for the institution gains meaning with the brands and content information that will define the institution correctly, the colors to be used to express these and the font to be chosen. Having an impressive visuality of the corporate identity ensures that the most effective messages are given about the reliability of the institution and its professionalism in the sector. It not only appeals to the eyes, but also gives the opportunity to appeal to the customer's spirits. Your brand identity, on the other hand, is one of the most important elements of corporate identity that distinguishes you from other companies in the sector and sets you apart, and determines your easy perception by your customers.
One of the most important elements reflecting the Corporate Identity is the corporate logo. A logo designed with visuality and colors consisting of text, graphics or a combination of both, that will define the business and activity area of the institution; It is one of the most effective elements of corporate identity in terms of being perceived and remembered by customers. In addition to its simplicity, writing techniques and visuality are an element that affects the permanence of the logo.
The most positive effect of transforming the Corporate Identity into visuality is that it provides recognizability and memorability for the institution. This should be applied not only to the logo or brand identity, but also to the corporate identity guides used in the institution. E.g; such as business cards, letterhead and envelopes, invoices and documents, folders, personnel and vehicle cards, flags and pennants, signs, presentation templates, files, folder backs, promotions, printed papers related to business processes, desktop identities, on-board applications. The application is not limited to those specified in this example; It should also be reflected in the elements that represent the reality of the institution. Like decorations for employees and work departments.
One of the most important components of Corporate Identity is the loyalty and satisfaction of the employees of the institution. The more the employees internalize the spirit of corporate identity and reflect it to the outside, the higher the prestige and acceptability of the institution. Individuals and customers, directly related or unrelated to the field of activity of an enterprise in the sector, by observing the behavior of the employees of that enterprise within or outside the enterprise; Through these behaviors, they can form an idea about the corporate identity of that business. The expressions on the faces of the employees of the institution and the behaviors they exhibit are one of the most important factors in the recognition and acceptance of the corporate identity of that company.
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