Toyota presented the work it started for the logo design revision in a more minimal style. Thus, Toyota changed its corporate identity. Toyota has completed its transition to the new brand design that it will use in Europe for its brand logo and typography. Toyota's new image emphasizes that the company is a mobilization company as well as being an automobile company.
The new design concept developed around the customer base, which is constantly diversifying with its expanding mobile products and services, reveals a fluid style in all digital and physical touch points. The new corporate identity provided by the innovation of the new design is inspired by visual simplicity. All of this is shaping up to be forward-thinking, mobile-ready, more luxurious-feeling, and completely consistent across all business lines and sub-brands.
The revised logo stands out as a plain 2D logo design instead of the Toyota lettering, which is very well known in Europe. While this new logo design revision fits perfectly into the digital world with simplicity, transparency and modernity, it also has an effective style in the physical world. It will also have reviewed its costs with this new business. Because it will no longer use the Toyota lettering. It's like the innovation that Nike once went with in its logo. As it is known, Nike also uses only the symbol meaning "okay"
While the revision logo will be applied at all communication points, the existing logo will continue to be used on vehicles. The new corporate identity also comes with a new special typography called Toyota Type. The theme, which has multiple uses both online and offline, also represents the company's digital readiness for online dealership in Europe.
Small changes of big brands should be completed with zero error. Otherwise, it carries great risks. The very thought is terrible; An image or graphic error affects millions of brand users. It also causes reprints and reprints of corporate documents, renewal of digital platforms, and a change in search engine rankings with each renewal. In short, it is necessary to think a thousand times and work with professional agencies before making a project revision.