One of the indispensable products for advertising is posters. It has never lost its importance in the historical process. Whether companies benefit from developing technological opportunities for advertising or not, they still continue to use posters for advertising purposes. What makes the posters indispensable is its design. Let's get acquainted with this by reviewing some of the tricks of poster or banner design. Poster design is a very enjoyable work for graphic designers in terms of revealing their creativity, and it is a risky work in terms of presenting a subject with emotions on a page. The last stage of a completed design work is the printing process. The likes of the visual that emerged as a result of the printing is an indicator of the success of the work.
Poster design can be for informational purposes or it can be only visually focused. A clear distinction cannot be made between these two designs, and both purposes can be applied together in design by graphic designers. But basically, there is a difference in the spirit of design between information-oriented and visual-oriented posters. While a subject is presented to people with emotional content in visual-oriented posters; In information-oriented presentation, it is aimed to influence people by informing them. While very striking writing techniquesare preferred in knowledge-oriented ones; Attention is paid to the use of effective and harmonious colors in the visual design. What they both have in common is that they get people's attention.
1. Design Hierarchy
2. Address information for more information.
3. Designs must match printing techniques and possibilities.
A very beautiful design is limited by the technical possibilities of the press. This should always be taken into account in the chosen colours, patterns and graphical harmony.
Apart from the ones mentioned above, to take a look at the points that are thought to be beneficial to the graphic designer:
1. Colors to be used in banners and posters:
Emphasizing the essence of the subject in poster / banner design is very closely related to the colors to be chosen. Colors are always known as an indicator of energy. Therefore, in order to reveal the energy of the subject, the colors that will reveal the essence should be very well defined and chosen.
2. Fonts to be used in banners and posters:
The type of text to be chosen in the poster design can provide people with a lot of information about the essence of the subject. However, choosing a single font in poster designs is not enough to define visuality. Choosing at least two fonts to be used for the title and main theme is effective.
3. Stick to the design hierarchy:
With the establishment of this discipline, it is possible for people who look at visual designs to obtain information more easily and quickly.
4. Designs should be simple:
The tip here is Telling more using fewer elements. Details can be boring and cause confusion. Moreover, when attention is gathered in a short time, the subject is easier to understand. If there is no simplicity in the poster, the attention process will be prolonged. This causes the perception to disperse. The message requested to be given with the poster may not be perceived by the individual. So the topic can be messed up. Poster images that will create curiosity can always be more effective. Elements of different shapes and sizes that integrate with each other should be used in poster / banner design. Bringing together the elements in a purposeful and consecutive manner can make the subject easier to understand. Poster design, which is an indispensable tool of the world of fairs, cinema and theater, still continues to be up-to-date and valid.