Packaging design is one of the most effective methods of marketing the product. It is the presentation form of the product dressed to the customer. Even the technical features of the product can sometimes be overshadowed by a very well-designed packaging in purchasing preferences. By increasing the sense of selectivity and confidence in the product on the customer, it causes an increase in the rate of preference in the market. Packaging gives an image as a quality indicator of the product, and due to these qualities, it creates the feeling of being preferred among similar products in the market, causing its share in the market to increase. The design also represents the corporate identity of the firm/company/institution that produces the product and puts it on the market, and brings it to the fore. While the design has a positive effect on the branding of the product, if the words on the packaging that define the product and the brand, or the graphic design and lines on the package, the message desired to be conveyed can be integrated with a slogan. Packaging integrate with the product and/or company, and with correctly chosen colors, it will have a structure that will provide the expected effect. Packaging design can also be considered as a platform where the brand/product/company is advertised.
Many products are faced with situations such as storage, transportation, display or several repetitions of these until they reach the consumer and its usage environment after production. Therefore, in the process of delivering the product to the consumer, the products must be packaged in order to preserve their main features such as durability, functionality, aesthetics and even freshness during production and final quality control. The volume, weight, sub-components, documents, and even spare parts of the product and the part components to be assembled by the user of a product with a modular structure may need to be kept in a smaller volume and packaging with a placement aesthetic. From the moment the user opens the product packaging and starts using it; wants to make sure that the expected benefit / service from the product is met without any problems. It desires to feel the satisfaction created by the fact that the reasons for choosing the product in question have been met. When the product is packaged after quality control, the fact that it reaches the first user damaged or has lost some of its qualifications causes loss of trust in both the brand and the product and the manufacturer. These can be crushed, broken, dehumidified, spoiled by heat, lack of content or loss in the process, etc. There may be situations. This may bring additional costs to the manufacturer. In terms of the consumer; It may cause an increase in attention and interest in other similar products in the market. Packaging is very important in terms of delivering the product from the producer to the consumer in a healthy, fresh and working condition.
In order for the product to reach the consumer from the producer in a healthy, fresh and usable way; Considering the physical dimensions and values of the product, the structural features of the parts / equipment (glass, metal, cardboard, etc.) in the content, thickness, softness, hardness, resistant to moisture, resistant to water, able to protect its quality against falling and impacts, storage It must be produced from material/material that will not be affected by the process and duration. This is a very sensitive choice and negatively affects the product cost. For this reason, the durability and scale that will meet the expected safety requirements and the choice of a cost-effective choice and the use of materials should be considered for a correct packaging material.
What Should the Relationship between Packaging Design and Advertising Be?
Due to the fact that the design increases the cost, it has a negative effect on the competition with the products in the market at the price scale. However, although it causes a low cost increase, the inclusion of a brand/product/company corporate identity and/or a short slogan can save other advertising expenses.
Customer Demand Relationship of Packaging Design
The attractiveness of the visuality of the packaging always creates a positive effect on the customer. As a marketing technique, packaging has always been able to create positive effects on the market share of the product. We can enable you to advertise more and more effectively by reducing advertising expenses. We can promote your products and brands by using social media platforms (Twitter, Instagram, Facebook, Linkedin etc.). Contact us to realize successful sales with effective packaging design solutions.
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