Search Engine Optimization is a work of great importance in the promotion and sale of company products in e-commerce applications. It is applied by professional WEB design Agencies based on the products and services of each company in the sector. Firms offering similar products and services in the same sector continue their marketing and sales activities in competition with each other. Here, Professional Design Agencies provide solutions for the companies they provide consultancy and WEB design services to increase their market shares and gain superiority over their competing competitors. Design Agencies, use search engine optimization (SEO) method by applying company, product and brand identities. In this way, they enable customers to reach and view the site of the selected company instead of competing companies. By making the companies they provide consultancy services to be displayed in the first place in the existing search engines in the digital world; create a great advantage for companies. If the company cannot be displayed on the first pages of the search engines under normal conditions, it is natural for the needy people to try to find a solution in the competitor companies displayed on the first pages of the search engines. Maybe customers using the search engine; They will not even take the time to browse the companies displayed on the 2nd or later pages. In this case, the products and brands of a company without Search Engine Optimization will not have a chance to compete in the sector market. There are various tricks for effective implementation of Search Engine Optimization (SEO). In this article, we will try to explain the importance of the subject by mentioning just a few of these important tips.
In a way, this means that the WEB site has been optimized, updated and made easy to use with a modern look. On the other hand, it also emphasizes the meaning that the texts and other visuals used in the content of the Site should be prepared by reflecting the scientific results reached in human psychology, social psychology and marketing techniques. With this character, WEB sites are evaluated by search engines using various ways and methods. If the website does not have sufficient security criteria, is outdated and not professionally prepared, and does not have a sufficient speed to load; is not of interest to potential users. They will probably go to another WEB site and click on it. Another important issue for users is; It is the word typed in the search engine. Because the user has established a relationship between the word he chooses and his need. Even if this word does not fully describe his need, he will want to see a result of what he is looking for when he clicks. Google, one of the world's largest search engines; It is very successful in finding and showing the best possible results from the highest probability to the lowest by creating an association between the word the user typed in the search engine and the user's need. The search engine used in this aspect is evaluated by the users. If the search results are not satisfactory, the user tends to use another search engine. Although this aspect of the subject seems to be of interest to Search Engine Service providers, it also concerns the owner of the WEB site. Because search engines scan the content of the site while making the user query and try to associate it with the user's needs. The more words/phrases/word groups that the texts in the site content contain to match the user's needs, the higher the chance of being displayed in the results. If the site is not modern, if the content management is not well prepared and if the site takes too long to load, the customer will leave your site. If a user leaves your site in a short time, your site's view rate will decrease. This means that your site has no chance of being displayed on the first pages. The lower the site quality, the lower the view rate will be. A long stay of the user on a site is ensured by the presence of content with short and concise messages supported by visuals that give effective, striking and clear messages. Long texts should be avoided. Sentences should be connected with another sentence that reflects interesting different features in a semantic integrity and will ensure the continuation of the user's curiosity. The texts should be arranged by dividing them into paragraphs rather than being presented in a long form. It is helpful if each paragraph is limited to 3-4 sentences.
Today, the rate of use of technology by human beings is increasing day by day. For various reasons, voice search feature is used in search engines or visited WEB sites in order to reach the content in a short time. This feature provides convenience to users and saves time. In sites with voice search feature, content management needs to be optimized in accordance with this feature. It has also been revealed as a result of studies that triple word combinations are very effective in achieving results, especially in voice searches. If the user has made a habit of using the voice search feature instead of using it as a hobby, he will want to see this feature when visiting a site. If he encounters a site that does not have this feature, he will skip here and click on another site. For this reason, the voice search feature will be used more frequently in the future and it is useful to consider now.
Design Your Website for Mobile Applications. Today, the use of smart phones has become widespread due to the communication and ease of use and advantages they provide. Also; Researches have also shown that nowadays e-commerce activities are carried out using mobile devices much more. The display of a WEB site on a desktop and a smartphone is different. WEB sites should also be configured to be used with mobile compatible devices. Because when the user reaches the WEB site using his mobile device, if he cannot use both the viewing, browsing and shopping opportunities as on a desktop, he leaves the site and clicks on another site. When the WEB site is not mobile-friendly, the modernity evaluation of the site may be evaluated in the lower ranks in the search engines, and the site content management will be far from appealing to the user. These attributes are highly undesirable for SEO applications in digital applications.; Researches have also shown that nowadays e-commerce activities are carried out using mobile devices much more..
Measuring Your Web Site's Performance Naturally, site performance measurement results are very effective for Search Engine Optimization studies. Both updating the site and restructuring the content management can contribute to more successful SEO practices. We tried to explain how important and technical is Search Engine Optimization (SEO) to both the User and the companies and organizations that have a WEB site/page, under a few selected topics. As can be expected, the tricks for SEO to be successful are not limited to what is explained, but it is a subject that needs to be examined in a much wider and detailed way. Let, the Design Agencies specialized in SEO apply this issue effectively for you..
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