Catalog; They are booklets prepared by companies or institutions for the purpose of promoting and informing their brands, products or services, following certain techniques and procedures. It is also one of the most effective advertising tools. In fact, a very well-prepared catalog is a model, a document that will always be looked at, benefited and kept in the library for those who are interested in the sector it belongs to. We can call catalog design the process of transforming the brand, products and services of a company or institution into booklets by using the most accurate and effective printing techniques, by transforming the contents with effective information texts into visuals with color harmony. Catalog design, produced by companies or institutions, as well as for all kinds of products and services It is used for the promotion of studies on certain subjects by certain occupational groups. Detailed special catalog designs can be made as well as designs with general meaning.
What are the Stages of Catalog Design?
It is very important for companies and institutions. A very well-designed catalog draws attention and gives everyone the opportunity to promote the company, institution and product, brand or services very well. It is one of the best advertising tools with cost effective solution. It is the best promotional and influencing tool for customers who both have the habit of reading and enjoy visuals. Even though technological developments offer much different promotion and advertising opportunities; Different age groups may benefit from or be affected by these promotions. But a well-designed catalog booklet offers the opportunity to attract the attention of almost any age group and convey its message. For this reason, it is very important.
What to Find in Catalog Contents ?
The catalog design should match the corporate identity of the company. The visuals to be used in product and service designs should be presented in a simple structure with impressive color harmony. Memorable simple slogans should be used for each product or service. In order to be catchy, the comparative technical features and differences of products and services can also be included in the texts. The indispensable thing is to find the right visuality. Because the issue that affects the customers the most is the visuality supported by an effective slogan. The most important thing that is catchy and attracts the customer to you is the visual.
The title to be used about the product or service conveys the desired message in the shortest way and attracts the customer to you.
Follow a completely different path from the path followed by other manufacturers in the industry. This way, you get the opportunity to attract more attention.
Use studio shots for visuals. Work with the most professional service providers in this field.
Prepare your designs in a simplicity that will not tire the customer. Avoid details and elaboration.
Make the right choice of the product for which you will design the catalogue. The catalog design for your best-selling products and services will increase the interest in your corporate identity and allow the customer to turn to your other products and services.
Offer the opportunity for customers to contact you easily or even free of charge in catalog design.
You should know that; A good catalog can only be formed in the hands of a professional designer with creative ideas.